{"id":25426,"date":"2017-10-27T10:51:14","date_gmt":"2017-10-27T08:51:14","guid":{"rendered":"https:\/\/www.livetube.tv\/?page_id=25426"},"modified":"2025-04-22T21:34:26","modified_gmt":"2025-04-22T19:34:26","slug":"markennamen","status":"publish","type":"page","link":"https:\/\/www.livetube.tv\/de\/recht\/markennamen","title":{"rendered":"Markennamen"},"content":{"rendered":"\n<div class=\"wp-block-uagb-advanced-heading uagb-block-d488913b\"><h1 class=\"uagb-heading-text\">LiveTube Markenzeichen<\/h1><\/div>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-65b4e29a\"><h2 class=\"uagb-heading-text\">MARKENVERWENDUNGSRICHTLINIEN<\/h2><\/div>\n\n<p>Diese Markenverwendungsrichtlinien richten sich an die Lizenznehmer, autorisierten Wiederverk\u00e4ufer, Entwickler, Kunden und andere Parteien von LiveTube Ltd., die die Marken, Namen und Logos von LiveTube(&#8220;LiveTube Marken&#8221;) f\u00fcr ihre eigenen Zwecke verwenden m\u00f6chten, einschlie\u00dflich in Werbe-, Unterrichts- oder Referenzmaterialien oder in oder auf Websites, Produkten, Etiketten oder Verpackungen. Beachte, dass die Verwendung von LiveTube Logos und\/oder LiveTube Marken au\u00dferhalb dieser Richtlinien einer Genehmigung bedarf und ohne diese Genehmigung eine Markenrechtsverletzung nach Bundes- und Landesrecht darstellen kann.<\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-f3661be9\"><h2 class=\"uagb-heading-text\"><strong>LIVETUBE MARKEN<\/strong><\/h2><\/div>\n\n<p>LiveTube Marken sind ein wertvolles Gut, das LiveTube sch\u00fctzen muss. Wir bitten dich, uns dabei zu helfen, indem du die Marken von LiveTube in \u00dcbereinstimmung mit diesen Richtlinien verwendest und anf\u00fchrst.   <\/p>\n\n<p>Zu den LiveTube Marken geh\u00f6ren insbesondere:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>LiveTube<\/li>\n\n\n\n<li>Lt<\/li>\n\n\n\n<li>LiveTube &#8211; N\u00e4her als das Leben<\/li>\n<\/ul>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-5ae783bb\"><h2 class=\"uagb-heading-text\"><strong>MEDIENNUTZUNGSRICHTLINIE<\/strong><\/h2><\/div>\n\n<p>Medien, Journalisten und Rundfunkanstalten <strong>k\u00f6nnen den Namen &#8220;LiveTube&#8221; verwenden<\/strong>, um in ihrer Berichterstattung sachlich auf LiveTube zu verweisen, auch wenn sie Inhalte angeben, die urspr\u00fcnglich von LiveTube stammen.<\/p>\n\n<p><strong>Beispiele f\u00fcr die erlaubte Verwendung:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Quelle: LiveTube&#8221;<\/li>\n\n\n\n<li>&#8220;Der Livestream wurde produziert von LiveTube&#8221;<\/li>\n\n\n\n<li>&#8221; Der Livestream wurde zuerst auf LiveTube ausgestrahlt.<\/li>\n\n\n\n<li>  &#8220;Laut LiveTube wurden Augenzeugen-Aufnahmen des Ereignisses in Echtzeit verifiziert.<\/li>\n\n\n\n<li>&#8220;Die PlattformLiveTubebietet kuratierte Live-Videos von B\u00fcrgerreportern weltweit.<\/li>\n\n\n\n<li>&#8220;Dieses Material wurde urspr\u00fcnglich \u00fcber LiveTube gesendet und sp\u00e4ter an globale Nachrichtensender weitergeleitet.&#8221;<\/li>\n<\/ul>\n\n<p>Die <strong>Verwendung des Logos, der Markenzeichen oder der Markenelemente von LiveTube in einer Weise, die auf eine Partnerschaft, ein Sponsoring oder eine formelle Zugeh\u00f6rigkeit schlie\u00dfen l\u00e4sst, erfordert<\/strong> jedoch <strong>die vorherige schriftliche Genehmigung von LiveTube<\/strong>.<\/p>\n\n<p>LiveTube-Marken sind wertvolle Assets, die LiveTube sch\u00fctzen muss. Wir bitten Sie, uns zu helfen, indem Sie LiveTube-Marken in \u00dcbereinstimmung mit diesen Richtlinien ordnungsgem\u00e4\u00df verwenden und gutschreiben. Zu den LiveTube-Marken geh\u00f6ren insbesondere:  <\/p>\n\n<p><strong>Zul\u00e4ssige Verwendungen<\/strong><\/p>\n\n<p>Du darfst die Marken LiveTube, LT und LiveTube &#8211; Closer Than Live generell verwenden, um auf die zugeh\u00f6rigen LiveTube Produkte oder Dienstleistungen hinzuweisen. Zum Beispiel kann ein autorisierter Sender in seinen Programmen, Anzeigen und Produkten darauf hinweisen, dass er die Inhalte von LiveTube verwendet. Ebenso kann ein solcher Sender eine Pressemitteilung herausgeben, in der er erkl\u00e4rt, dass er die Inhalte von LiveTube verwendet.  <\/p>\n\n<p><strong>Korrekte Verwendung<\/strong><\/p>\n\n<p>Die ordnungsgem\u00e4\u00dfe Verwendung der Marken von LiveTubest\u00e4rkt ihre Rolle als Marken f\u00fcr unsere Produkte und Dienstleistungen und tr\u00e4gt dazu bei, dass sie nicht zu Gattungsbezeichnungen werden, die von jedem verwendet werden k\u00f6nnen. Beispiele f\u00fcr fr\u00fchere Marken, die zu Gattungsbegriffen wurden, sind &#8220;Aspirin&#8221;, &#8220;Zellophan&#8221; und &#8220;Rolltreppe&#8221;. Wenn du dich an die folgenden Regeln h\u00e4ltst, tr\u00e4gst du dazu bei, die Investition von LiveTubein seine Marken zu sch\u00fctzen.  <\/p>\n\n<p><strong>Verwenden eines generischen Begriffs<\/strong><\/p>\n\n<p>Verwende einen Gattungsbegriff in Verbindung mit jeder Marke LiveTube, wenn die Marke zum ersten Mal im Text erscheint, und danach so oft wie m\u00f6glich. Generische Namen m\u00fcssen nicht in \u00dcberschriften, Pakettitel und Dokumentationstitel aufgenommen werden. &#8220;LiveTube producer&#8221; ist ein Beispiel f\u00fcr die Verwendung eines Oberbegriffs.<\/p>\n\n<p><strong>Die Marken nicht variieren<\/strong><\/p>\n\n<p>Variiere die LiveTube Marken nicht, indem du ihre Schreibweise \u00e4nderst oder sie abk\u00fcrzt. Zum Beispiel &#8220;LiveTube&#8221; nicht &#8220;Live Tube&#8221;, &#8220;LiveTube &#8211; Closer Than Live&#8221; nicht einfach &#8220;Closer Than Live&#8221; oder \u00e4hnliches. <\/p>\n\n<p>Verwenden Sie keine Namen oder Marken, die den Marken von LiveTube oder anderen Marken oder Handelsnamen im Besitz von LiveTube zum Verwechseln \u00e4hnlich sind und f\u00fcr die Sie keine Genehmigung von LiveTube erhalten haben. Verwenden Sie die Marken von LiveTube nicht in unmittelbarer N\u00e4he zu Ihren eigenen Marken oder Handelsnamen oder zu Marken Dritter, um eine Kombination oder zusammengesetzte Marke zu schaffen. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-8b1bdb56\"><h2 class=\"uagb-heading-text\"><strong>&#8220;LIVETUBE&#8221; ALS HANDELSNAME<\/strong><\/h2><\/div>\n\n<p>Handelsnamen sind die tats\u00e4chlichen Firmennamen von Unternehmen. Marken und Handelsnamen sind nicht identisch, obwohl viele Unternehmen ihre Handelsnamen als Marken verwenden. Wenn du &#8220;LiveTube&#8221; als Ersatz f\u00fcr LiveTube Ltd. verwendest, benutzt du es als Handelsname. Da es sich um Substantive handelt, k\u00f6nnen Handelsnamen im Possessiv verwendet werden und erfordern keinen Oberbegriff oder ein Markensymbol. Daher solltest du kein \u00ae nach &#8220;LiveTube&#8221; verwenden, wenn es als Teil des vollst\u00e4ndigen Firmennamens oder als Handelsname erscheint.<\/p>\n\n<p><strong>Beispiele:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Firmenname: Dieses Video wurde von LiveTube Ltd. produziert.<\/li>\n\n\n\n<li>Handelsname: Dieses Video wurde von LiveTube produziert.<\/li>\n\n\n\n<li>Handelsname: LiveTubeDie Breaking News des Unternehmens sind einzigartig.<\/li>\n\n\n\n<li>Markenzeichen: LiveTube\u00ae &#8211; der erste Ort f\u00fcr kuratierte Live-Videos und Eilmeldungen.<\/li>\n<\/ul>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-a513c5b2\"><h2 class=\"uagb-heading-text\"><strong>MARKENSYMBOLE UND KREDITLINIEN<\/strong><\/h2><\/div>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-3d68db4b\"><h3 class=\"uagb-heading-text\"><strong>Markensymbole<\/strong><\/h3><\/div>\n\n<p>Die richtige Markenzuschreibung durch Markensymbole und Kreditlinien tr\u00e4gt dazu bei, andere auf unsere Rechte aufmerksam zu machen und verhindert, dass sie zu allgemeinen Begriffen werden. Kreditlinien helfen auch zu kl\u00e4ren, dass sie zu LiveTube geh\u00f6ren. Dementsprechend sollten Sie das Eigentum an LiveTube-Marken LiveTube Ltd. zuordnen, indem Sie ein Markensymbol (\u00ae) und Kreditlinien verwenden, wie unten beschrieben. <\/p>\n\n<p>Verwende das Symbol \u00ae bei der prominentesten Erscheinung der Marke &#8220;LiveTube&#8221; auf Produkten, Verpackungen, Handb\u00fcchern, Anzeigen, Werbematerialien und Webseiten (z. B. in der \u00dcberschrift einer Anzeige) und bei der ersten Verwendung der Marke im Text oder Flie\u00dftext. Dies gilt auch f\u00fcr Situationen, in denen &#8220;LiveTube&#8221; Teil eines Produkt- oder Dienstleistungsnamens ist (z. B. LiveTube\u00ae Herstellerplattform).  Ein Beispiel w\u00e4re:<\/p>\n\n<p>Die Produzenten kuratieren alle eingehenden Live-Videos auf dem LiveTube\u00ae Producer Hub. XYZ Broadcaster hat das brisante Nachrichtenvideo von der LiveTube\u00ae-Lizenzierungsplattform aufgenommen. Dieser Clip ist eines von zahlreichen Videos, die sie mit LiveTube-Material erstellt haben.  <\/p>\n\n<p>&#8220;LiveTube&#8221; erh\u00e4lt ein Markensymbol in der \u00dcberschrift, weil es dort am h\u00e4ufigsten vorkommt, und wenn es als Teil des Namens der PlattformLiveTube erscheint, ist es das erste Mal im Text. Wenn &#8220;LiveTube&#8221; vor dem Begriff &#8220;Video&#8221; erscheint, wird kein Markensymbol verwendet, da dies nicht das erste Mal ist, dass der Begriff &#8220;LiveTube&#8221; im Text auftaucht. Es ist jedoch immer akzeptabel, das \u00ae nach &#8220;LiveTube&#8221; im gesamten Dokument zu verwenden.  <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-65717316\"><h3 class=\"uagb-heading-text\"><strong>Kreditlinie<\/strong><\/h3><\/div>\n\n<p>Alle Produkte, Verpackungen, Handb\u00fccher, Anzeigen, Werbematerialien und Webseiten, die die Marke LiveTube tragen, m\u00fcssen die folgende Markenbezeichnung enthalten.<\/p>\n\n<p>&#8220;LiveTube und LT sind eingetragene Marken von LiveTube und\/oder ihren Tochtergesellschaften. Andere Namen k\u00f6nnen Marken der jeweiligen Eigent\u00fcmer sein.&#8221;<\/p>\n\n<p>Die Kreditlinie kann an beliebiger Stelle auf der Sicherheit erscheinen, wird aber normalerweise auf einer Copyright-Seite, auf der R\u00fcckseite eines Pakets oder am Ende eines Dokuments oder einer Webseite angezeigt.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-prohibited-uses\"><strong>VERBOTENE NUTZUNGEN<\/strong><\/h2>\n\n<p>Du darfst keine der LiveTube Marken verwenden.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>In einer Weise, die f\u00e4lschlicherweise den Eindruck erweckt, dass <strong>LiveTubeunterst\u00fctzt, gesponsert oder angeschlossen ist<\/strong>.<\/li>\n\n\n\n<li>Auf eine Art und Weise, die deine Beziehung zu LiveTube falsch wiedergibt.<\/li>\n\n\n\n<li>In einer Weise, die den Ruf von LiveTube sch\u00e4digt oder herabsetzt.<\/li>\n<\/ul>\n\n<p>Au\u00dferdem d\u00fcrfen die Marken von LiveTube <strong>nicht als Teil eines Firmennamens, Produktnamens, Domainnamens oder einer visuellen Identit\u00e4t verwendet werden, die zu Verwechslungen mit LiveTube f\u00fchren k\u00f6nnten.<\/strong><\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-36b11e5b\"><h2 class=\"uagb-heading-text\"><strong>NAMEN VON UNTERNEHMEN, PRODUKTEN ODER DIENSTLEISTUNGEN<\/strong><\/h2><\/div>\n\n<p>Verwende keine LiveTube Marken oder potenziell verwirrende Abwandlungen als Teil deines Firmen-, Produkt- oder Dienstleistungsnamens.<\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-ad8650bd\"><h2 class=\"uagb-heading-text\"><strong>VERWENDUNG DES FIRMENLOGOS<\/strong><\/h2><\/div>\n\n<p>Das LiveTube <a href=\"https:\/\/www.livetube.tv\/de\/recht\/logos\">Unternehmenslogo<\/a> ist ein wesentlicher Bestandteil unserer Markenidentit\u00e4t. Um die Konsistenz zu wahren und unsere Marke zu sch\u00fctzen, <strong>bedarf die Verwendung des LiveTube Logos der vorherigen schriftlichen Genehmigung von LiveTube, es sei denn, sie ist ausdr\u00fccklich in einer separaten Vereinbarung erlaubt.<\/strong> <\/p>\n\n<p>Wir sind uns bewusst, dass LiveTube Lizenznehmern, autorisierten Verlagen, Produzenten, Reportern und anderen Partnern die M\u00f6glichkeit bietet, ihre Zugeh\u00f6rigkeit zu LiveTube anzugeben.  <strong>Wenn du das Logo von LiveTube verwenden m\u00f6chtest, um auf Inhalte von LiveTube zu verweisen, ein Branding vorzunehmen oder eine Zuordnung vorzunehmen, bitte um Erlaubnis.<\/strong><\/p>\n\n<p>Es <strong>ist nicht gestattet,<\/strong> das Logo von LiveTube in einer Weise zu zeigen, die <strong>auf eine formelle Partnerschaft, ein Sponsoring oder eine Bef\u00fcrwortung \u00fcber die autorisierte Verwendung von Inhalten hinaus schlie\u00dfen l\u00e4sst.<\/strong><\/p>\n\n<p>Um eine Genehmigung zu beantragen, wende dich bitte an die Rechtsabteilung von LiveTube.<\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-7320c385\"><h2 class=\"uagb-heading-text\">Homepage Haftungsausschluss<\/h2><\/div>\n\n<p>Die Logos sind Eigentum der jeweiligen Nachrichtenunternehmen und werden zur Veranschaulichung verwendet. <strong>Diese Medien haben die M\u00f6glichkeit, auf die Inhalte von LiveTube zuzugreifen, und einige unterhalten formelle Vereinbarungen mit uns.<\/strong> Ihre Darstellung <strong>impliziert nicht unbedingt eine offizielle Partnerschaft, eine vorherige Nutzung von Inhalten oder eine Bef\u00fcrwortung.<\/strong><\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-a68cc277\"><h2 class=\"uagb-heading-text\"><strong>HANDELSKLEID<\/strong><\/h2><\/div>\n\n<p>Du darfst die Handelsaufmachung, den Schriftstil oder die Logos von LiveTube nicht nachahmen. Kopiere zum Beispiel nicht das Layout oder die Gestaltung der Webseiten von LiveTube, um sie f\u00fcr dein Produkt zu verwenden, oder zeige deinen Produktnamen in dem unverwechselbaren Schriftzug, der mit dem Logo von LiveTube verbunden ist. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-3881c0bf\"><h2 class=\"uagb-heading-text\"><strong>DOMAIN-NAMEN<\/strong><\/h2><\/div>\n\n<p>Verwenden Sie keine LiveTube-Marken oder m\u00f6glicherweise verwirrende Variationen in Ihrem Internet-Domainnamen. Dies verhindert, dass Internetnutzer verwirrt werden, ob Sie oder LiveTube die Quelle der Website sind. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-2fb30a1d\"><h2 class=\"uagb-heading-text\"><strong>MERCHANDISE-ARTIKEL<\/strong><\/h2><\/div>\n\n<p>Es ist dir nicht gestattet, Merchandising-Artikel wie T-Shirts und Tassen herzustellen, zu verkaufen oder zu verschenken, die eine der LiveTube Marken oder andere LiveTube Marken oder Namen, einschlie\u00dflich Symbole, Logos oder Icons, tragen, es sei denn, du hast eine ausdr\u00fcckliche schriftliche Markenlizenz von LiveTube.<\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-ec6be45b\"><h2 class=\"uagb-heading-text\"><strong>NUTZUNGSVERST\u00d6SSE MELDEN<\/strong><\/h2><\/div>\n\n<p>Bitte melden Sie den Verdacht des Missbrauchs von Logos, Marken oder urheberrechtlich gesch\u00fctztem Material an <a href=\"mailto:trademark@livetube.tv\">trademark@livetube.tv<\/a><\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-f4dc3503\"><h2 class=\"uagb-heading-text\"><strong>EIGENBESITZ<\/strong><\/h2><\/div>\n\n<p>Nichts in diesen Richtlinien gibt dir ein Recht, einen Titel oder ein Interesse an den LiveTube Marken oder anderen Marken oder Handelsnamen von LiveTube, au\u00dfer dem Recht, die Marken ausschlie\u00dflich zur Identifizierung deiner tats\u00e4chlichen Nutzung von LiveTube Inhalten und Dienstleistungen zu verwenden. Du erkl\u00e4rst dich damit einverstanden, dass die LiveTube Marken und alle geistigen Eigentumsrechte daran ausschlie\u00dflich LiveTube geh\u00f6ren und dass jegliche Nutzung der Marken und jeglicher daraus abgeleiteter Firmenwert, ob gem\u00e4\u00df der schriftlichen Vereinbarung oder nicht, ausschlie\u00dflich LiveTube zugute kommt. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-22664881\"><h2 class=\"uagb-heading-text\"><strong>FRAGEN ODER W\u00dcNSCHE<\/strong><\/h2><\/div>\n\n<p>Wenn du Fragen zu LiveTube Marken hast oder eine Genehmigung f\u00fcr die Verwendung beantragen m\u00f6chtest, wende dich bitte an die Rechtsabteilung unter LiveTube:<\/p>\n\n<p>LiveTube Ltd.<br\/>Rechtsabteilung<br\/>86-90 Paul Street<br\/>London, EC2A 4NE<br\/> trademark@livetube.tv<\/p>\n\n<p>Oder<\/p>\n\n<p>KARO IP Professionals<br\/>Matthias Roessler<br\/>Platz der Ideen 2<br\/>40476 D\u00fcsseldorf<br\/><a href=\"https:\/\/www.karo-ip.de\/en\/contact\/\">https:\/\/www.karo-ip.de\/en\/contact\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LiveTube Markenzeichen MARKENVERWENDUNGSRICHTLINIEN Diese Markenverwendungsrichtlinien richten sich an die Lizenznehmer, autorisierten Wiederverk\u00e4ufer, Entwickler, Kunden und andere Parteien von LiveTube Ltd., die die Marken, Namen und Logos von LiveTube(&#8220;LiveTube Marken&#8221;) f\u00fcr ihre eigenen Zwecke verwenden m\u00f6chten, einschlie\u00dflich in Werbe-, Unterrichts- oder Referenzmaterialien oder in oder auf Websites, Produkten, Etiketten oder Verpackungen. 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