{"id":26123,"date":"2017-10-27T10:51:14","date_gmt":"2017-10-27T08:51:14","guid":{"rendered":"https:\/\/www.livetube.tv\/marcas-registradas"},"modified":"2025-04-22T21:35:03","modified_gmt":"2025-04-22T19:35:03","slug":"marcas-comerciales","status":"publish","type":"page","link":"https:\/\/www.livetube.tv\/es\/legal\/marcas-comerciales","title":{"rendered":"Marcas comerciales"},"content":{"rendered":"\n<div class=\"wp-block-uagb-advanced-heading uagb-block-d488913b\"><h1 class=\"uagb-heading-text\">LiveTube Marcas<\/h1><\/div>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-65b4e29a\"><h2 class=\"uagb-heading-text\">DIRECTRICES DE USO DE LA MARCA<\/h2><\/div>\n\n<p>Estas Directrices de uso de marcas comerciales est\u00e1n dirigidas a los licenciatarios, distribuidores autorizados, desarrolladores, clientes y otras partes de LiveTube Ltd. que deseen utilizar las marcas comerciales, nombres y logotipos de LiveTube(&#8221; Marcas comercialesLiveTube &#8220;) para sus propios fines, incluidos los materiales promocionales, publicitarios, instructivos o de referencia, o en sitios web, productos, etiquetas o embalajes. Ten en cuenta que cualquier uso de los logotipos de LiveTube y\/o uso de cualquier Marca Registrada de LiveTube fuera de estas directrices requiere permiso y, sin dicho permiso, puede constituir una infracci\u00f3n de marca registrada seg\u00fan las leyes federales y estatales.<\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-f3661be9\"><h2 class=\"uagb-heading-text\"><strong>MARCAS COMERCIALES DE LIVETUBE<\/strong><\/h2><\/div>\n\n<p>LiveTube Las marcas registradas son activos valiosos que LiveTube debe proteger. Te pedimos que nos ayudes utilizando y acreditando adecuadamente las Marcas Registradas de LiveTube de acuerdo con estas directrices.   <\/p>\n\n<p>Las Marcas LiveTube incluyen espec\u00edficamente:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>LiveTube<\/li>\n\n\n\n<li>LT<\/li>\n\n\n\n<li>LiveTube &#8211; M\u00e1s cerca que en vivo<\/li>\n<\/ul>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-5ae783bb\"><h2 class=\"uagb-heading-text\"><strong>POL\u00cdTICA DE USO DE LOS MEDIOS DE COMUNICACI\u00d3N<\/strong><\/h2><\/div>\n\n<p>Los medios de comunicaci\u00f3n, periodistas y locutores <strong>pueden utilizar el nombre &#8220;LiveTube&#8221;<\/strong> para referirse a LiveTube de forma objetiva en sus informaciones, incluso cuando atribuyan contenido originario de LiveTube.<\/p>\n\n<p><strong>Ejemplos de uso permitido:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>&#8221; Fuente: LiveTube&#8221;<\/li>\n\n\n\n<li>&#8220;El livestream fue producido por LiveTube&#8221;<\/li>\n\n\n\n<li>&#8221; La retransmisi\u00f3n en directo se emiti\u00f3 por primera vez en LiveTube&#8221;<\/li>\n\n\n\n<li>  &#8220;Seg\u00fan LiveTube, las im\u00e1genes del suceso grabadas por testigos presenciales se verificaron en tiempo real&#8221;.<\/li>\n\n\n\n<li>&#8220;LiveTube&#8217;s platform provides curated live video from citizen reporters worldwide&#8221;.<\/li>\n\n\n\n<li>&#8220;Estas im\u00e1genes se emitieron originalmente a trav\u00e9s de LiveTube y posteriormente se distribuyeron a cadenas de noticias mundiales&#8221;.<\/li>\n<\/ul>\n\n<p>Sin embargo, el <strong>uso del logotipo, las marcas comerciales o los elementos de marca de LiveTube de forma que sugiera asociaci\u00f3n, patrocinio o afiliaci\u00f3n formal requiere la aprobaci\u00f3n previa por escrito de LiveTube<\/strong>.<\/p>\n\n<p>Las marcas comerciales de LiveTube son activos valiosos que LiveTube debe proteger. Le pedimos que nos ayude utilizando y acreditando adecuadamente las marcas comerciales de LiveTube de acuerdo con estas directrices. Las marcas comerciales de LiveTube incluyen espec\u00edficamente:  <\/p>\n\n<p><strong>Usos permitidos<\/strong><\/p>\n\n<p>En general, puedes utilizar las marcas LiveTube, LT y LiveTube &#8211; Closer Than Live para referirte a los productos o servicios asociados LiveTube. Por ejemplo, una emisora autorizada puede se\u00f1alar en sus programas, anuncios y productos que utiliza el contenido de LiveTube. Del mismo modo, dicha emisora puede emitir un comunicado de prensa indicando que utiliza contenidos de LiveTube.  <\/p>\n\n<p><strong>Uso correcto<\/strong><\/p>\n\n<p>El uso adecuado de las Marcas Registradas de LiveTuberefuerza su papel como marcas de nuestros productos y servicios, y ayuda a evitar que se conviertan en nombres gen\u00e9ricos que pueda utilizar cualquiera. Ejemplos de antiguas marcas que se convirtieron en t\u00e9rminos gen\u00e9ricos son &#8220;aspirina&#8221;, &#8220;celof\u00e1n&#8221; y &#8220;escalera mec\u00e1nica&#8221;. Respetando las siguientes normas, ayudar\u00e1s a proteger la inversi\u00f3n de LiveTubeen sus marcas registradas.  <\/p>\n\n<p><strong>Utilizar un t\u00e9rmino gen\u00e9rico<\/strong><\/p>\n\n<p>Utiliza un t\u00e9rmino gen\u00e9rico asociado a cada marca LiveTube la primera vez que la marca aparezca en el texto, y despu\u00e9s con la mayor frecuencia posible. No es necesario incluir nombres gen\u00e9ricos en los titulares, los t\u00edtulos de los paquetes y los t\u00edtulos de la documentaci\u00f3n. &#8220;LiveTube productor&#8221; es un ejemplo de uso de un t\u00e9rmino gen\u00e9rico.<\/p>\n\n<p><strong>No variar las marcas<\/strong><\/p>\n\n<p>No var\u00edes las Marcas LiveTube cambiando su ortograf\u00eda o abrevi\u00e1ndolas. Por ejemplo, &#8220;LiveTube&#8221; no &#8220;Live Tube&#8221;, &#8220;LiveTube &#8211; Closer Than Live&#8221; no s\u00f3lo &#8220;Closer Than Live&#8221; o similares. <\/p>\n\n<p>No utilices ning\u00fan nombre o marca comercial confusamente similar a las Marcas comerciales LiveTube o a cualquier otra marca comercial o nombre comercial propiedad de LiveTube para los que LiveTube no te haya dado permiso. No utilices las Marcas LiveTube tan cerca de cualquiera de tus propias marcas o nombres comerciales o marcas de terceros como para crear una combinaci\u00f3n o marca compuesta. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-8b1bdb56\"><h2 class=\"uagb-heading-text\"><strong>&#8220;LIVETUBE&#8221; COMO NOMBRE COMERCIAL<\/strong><\/h2><\/div>\n\n<p>Los nombres comerciales son las denominaciones comerciales reales de las empresas. Las marcas y los nombres comerciales no son lo mismo, aunque muchas empresas utilizan sus nombres comerciales como marcas. Si utilizas &#8220;LiveTube&#8221; como sustituto de LiveTube Ltd., lo est\u00e1s utilizando como nombre comercial. Al ser sustantivos, los nombres comerciales pueden utilizarse en posesivo y no requieren un t\u00e9rmino gen\u00e9rico o un s\u00edmbolo de marca. Por tanto, no debes utilizar un \u00ae despu\u00e9s de &#8220;LiveTube&#8221; cuando aparezca como parte del nombre corporativo completo o como nombre comercial.<\/p>\n\n<p><strong>Ejemplos:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Nombre de la empresa: Este v\u00eddeo ha sido producido por LiveTube Ltd.<\/li>\n\n\n\n<li>Nombre comercial: Este v\u00eddeo ha sido producido por LiveTube.<\/li>\n\n\n\n<li>Nombre comercial: LiveTubeLas Noticias de \u00faltima hora son \u00fanicas.<\/li>\n\n\n\n<li>Marca registrada: LiveTube\u00ae &#8211; el primer lugar para v\u00eddeos en directo y noticias de \u00faltima hora.<\/li>\n<\/ul>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-a513c5b2\"><h2 class=\"uagb-heading-text\"><strong>S\u00cdMBOLOS DE MARCA Y L\u00cdNEAS DE CR\u00c9DITO<\/strong><\/h2><\/div>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-3d68db4b\"><h3 class=\"uagb-heading-text\"><strong>S\u00edmbolos de la marca<\/strong><\/h3><\/div>\n\n<p>La correcta atribuci\u00f3n de la marca mediante s\u00edmbolos de marca y l\u00edneas de cr\u00e9dito ayuda a que los dem\u00e1s sean conscientes de nuestros derechos y a evitar que se conviertan en t\u00e9rminos gen\u00e9ricos. Las l\u00edneas de cr\u00e9dito tambi\u00e9n ayudan a aclarar que pertenecen a LiveTube. En consecuencia, deber\u00e1 atribuir la propiedad de las marcas comerciales de LiveTube a LiveTube Ltd. utilizando el s\u00edmbolo de marca comercial (\u00ae) y las l\u00edneas de cr\u00e9dito que se detallan a continuaci\u00f3n. <\/p>\n\n<p>Utiliza el s\u00edmbolo \u00ae con la aparici\u00f3n m\u00e1s destacada de la marca &#8220;LiveTube&#8221; en productos, envases, manuales, anuncios, materiales promocionales y p\u00e1ginas web (por ejemplo, en el titular de un anuncio), y el primer uso de la marca en texto o cuerpo de texto. Esto incluye situaciones en las que &#8220;LiveTube&#8221; forme parte del nombre de un producto o servicio (por ejemplo, LiveTube\u00ae plataforma del productor).  Un ejemplo ser\u00eda<\/p>\n\n<p>Los productores se encargan de la gesti\u00f3n de todos los v\u00eddeos en directo entrantes en el LiveTube\u00ae Producer Hub. XYZ Broadcaster ha tomado el v\u00eddeo de noticias de \u00faltima hora de la plataforma de licencias LiveTube\u00ae. Este clip es uno de los numerosos v\u00eddeos que han creado con material de LiveTube.  <\/p>\n\n<p>&#8220;LiveTube&#8221; recibe un s\u00edmbolo de marca comercial en el titular porque es la aparici\u00f3n m\u00e1s destacada, y cuando aparece como parte del nombre de la &#8220;plataformaLiveTube &#8221; es la primera aparici\u00f3n en el texto. En cambio, no hay s\u00edmbolo de marca registrada despu\u00e9s de &#8220;LiveTube&#8221; cuando aparece delante del t\u00e9rmino &#8220;v\u00eddeo&#8221;, ya que no es la primera vez que el t\u00e9rmino &#8220;LiveTube&#8221; aparece en el cuerpo del texto. Dicho esto, siempre es aceptable seguir utilizando el \u00ae despu\u00e9s de &#8220;LiveTube&#8221; en todo el documento.  <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-65717316\"><h3 class=\"uagb-heading-text\"><strong>L\u00ednea de cr\u00e9dito<\/strong><\/h3><\/div>\n\n<p>Todos los productos, embalajes, manuales, anuncios, materiales promocionales y p\u00e1ginas web que lleven las Marcas LiveTube deben incluir la siguiente l\u00ednea de cr\u00e9dito de marca.<\/p>\n\n<p>&#8220;LiveTube y LT son marcas registradas de LiveTube y\/o sus filiales. Otros nombres pueden ser marcas registradas de sus respectivos propietarios.&#8221;<\/p>\n\n<p>La l\u00ednea de cr\u00e9dito puede aparecer en cualquier parte de la garant\u00eda, pero normalmente aparece en una p\u00e1gina de copyright, en la parte posterior de un paquete o al final de un documento o p\u00e1gina web.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-prohibited-uses\"><strong>USOS PROHIBIDOS<\/strong><\/h2>\n\n<p>No puedes utilizar ninguna de las Marcas LiveTube <\/p>\n\n<ul class=\"wp-block-list\">\n<li>De forma que implique falsamente la <strong>aprobaci\u00f3n, el patrocinio o la afiliaci\u00f3n deLiveTube<\/strong>.<\/li>\n\n\n\n<li>De una forma que tergiversa tu relaci\u00f3n con LiveTube.<\/li>\n\n\n\n<li>De forma que perjudique o menoscabe la reputaci\u00f3n de LiveTube.<\/li>\n<\/ul>\n\n<p>Adem\u00e1s, las marcas LiveTube <strong>no<\/strong> pueden <strong>utilizarse como parte de un nombre de empresa, nombre de producto, nombre de dominio o identidad visual que pueda causar confusi\u00f3n con la marca LiveTube.<\/strong><\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-36b11e5b\"><h2 class=\"uagb-heading-text\"><strong>NOMBRES DE EMPRESAS, PRODUCTOS O SERVICIOS<\/strong><\/h2><\/div>\n\n<p>No utilices las marcas LiveTube o variaciones potencialmente confusas como la totalidad o parte de los nombres de tu empresa, producto o servicio.<\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-ad8650bd\"><h2 class=\"uagb-heading-text\"><strong>USO DEL LOGOTIPO CORPORATIVO<\/strong><\/h2><\/div>\n\n<p>El <a href=\"https:\/\/www.livetube.tv\/es\/legal\/logotipos\">logotipo corporativo<\/a> LiveTube es una parte esencial de nuestra identidad de marca. Para mantener la coherencia y proteger nuestra marca, <strong>el uso del logotipo LiveTube requiere el permiso previo por escrito de LiveTube, a menos que se permita expl\u00edcitamente en virtud de un acuerdo independiente.<\/strong> <\/p>\n\n<p>Reconocemos que los licenciatarios de LiveTube, los editores autorizados, los productores, los reporteros y otros socios pueden desear indicar su afiliaci\u00f3n a LiveTube.  <strong>Si necesitas utilizar el logotipo de LiveTube para hacer referencia al contenido de LiveTube, la marca o la atribuci\u00f3n, solicita permiso.<\/strong><\/p>\n\n<p><strong>No est\u00e1 permitido<\/strong> mostrar el logotipo de LiveTube de forma que <strong>sugiera una asociaci\u00f3n formal, patrocinio o respaldo m\u00e1s all\u00e1 del uso autorizado del contenido.<\/strong><\/p>\n\n<p>Para solicitar autorizaci\u00f3n, ponte en contacto con el Departamento Jur\u00eddico de LiveTube.<\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-7320c385\"><h2 class=\"uagb-heading-text\">Descargo de responsabilidad<\/h2><\/div>\n\n<p>Los logotipos son propiedad de sus respectivas empresas period\u00edsticas y se utilizan con fines ilustrativos. <strong>Estos medios de comunicaci\u00f3n pueden acceder a los contenidos de LiveTube, y algunos mantienen acuerdos formales con nosotros.<\/strong> Su exhibici\u00f3n <strong>no implica necesariamente una asociaci\u00f3n oficial, un uso previo del contenido o un respaldo.<\/strong><\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-a68cc277\"><h2 class=\"uagb-heading-text\"><strong>VESTIDO DE COMERCIO<\/strong><\/h2><\/div>\n\n<p>No puedes imitar la imagen comercial, el estilo tipogr\u00e1fico o los logotipos de LiveTube. Por ejemplo, no copies el dise\u00f1o de LiveTubeni el estilo de sus p\u00e1ginas web para utilizarlos con tu producto, ni muestres el nombre de tu producto en el logotipo distintivo asociado al logotipo de LiveTube. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-3881c0bf\"><h2 class=\"uagb-heading-text\"><strong>NOMBRES DE DOMINIO<\/strong><\/h2><\/div>\n\n<p>No utilice marcas comerciales de LiveTube ni variaciones potencialmente confusas en su nombre de dominio de Internet. Esto ayuda a evitar que los usuarios de Internet se confundan en cuanto a si usted o LiveTube es la fuente del sitio web. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-2fb30a1d\"><h2 class=\"uagb-heading-text\"><strong>ART\u00cdCULOS DE MERCHANDISING<\/strong><\/h2><\/div>\n\n<p>No puedes fabricar, vender ni regalar art\u00edculos de merchandising, como camisetas y tazas, que lleven cualquiera de las Marcas registradas de LiveTube o cualquier otra marca o nombre de LiveTube, incluidos s\u00edmbolos, logotipos o iconos, salvo en virtud de una licencia expresa de marca registrada por escrito de LiveTube.<\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-ec6be45b\"><h2 class=\"uagb-heading-text\"><strong>INFORMAR DE INFRACCIONES DE USO<\/strong><\/h2><\/div>\n\n<p>Le rogamos que comunique cualquier sospecha de uso indebido de logotipos, marcas comerciales o material protegido por derechos de autor a <a href=\"mailto:trademark@livetube.tv\">trademark@livetube.tv<\/a><\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-f4dc3503\"><h2 class=\"uagb-heading-text\"><strong>PROPIEDAD<\/strong><\/h2><\/div>\n\n<p>Nada de lo dispuesto en estas directrices te otorga derecho, t\u00edtulo o inter\u00e9s alguno sobre las Marcas LiveTube, o cualquier otra marca o nombre comercial de LiveTube, excepto el derecho a utilizar las marcas \u00fanicamente para identificar tu uso real de los contenidos y servicios de LiveTube. Aceptas que las Marcas Registradas LiveTube y todos los derechos de propiedad intelectual sobre las mismas son propiedad exclusiva de LiveTube y que todos y cada uno de los usos de las Marcas Registradas y todo el fondo de comercio derivado de los mismos, se realicen o no en virtud del Acuerdo escrito, redundar\u00e1n \u00fanicamente en beneficio de LiveTube. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-22664881\"><h2 class=\"uagb-heading-text\"><strong>PREGUNTAS O PETICIONES<\/strong><\/h2><\/div>\n\n<p>Si tienes alguna pregunta sobre las marcas de LiveTube o para solicitar permiso de uso, ponte en contacto con el Departamento Jur\u00eddico de LiveTube:<\/p>\n\n<p>LiveTube Ltd.<br\/>Departamento Jur\u00eddico<br\/>86-90 Paul Street<br\/>Londres, EC2A 4NE<br\/> trademark@livetube.tv<\/p>\n\n<p>o<\/p>\n\n<p>KARO IP Professionals<br\/>Matthias Roessler<br\/>Platz der Ideen 2<br\/>40476 D\u00fcsseldorf<br\/><a href=\"https:\/\/www.karo-ip.de\/en\/contact\/\">https:\/\/www.karo-ip.de\/en\/contact\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LiveTube Marcas DIRECTRICES DE USO DE LA MARCA Estas Directrices de uso de marcas comerciales est\u00e1n dirigidas a los licenciatarios, distribuidores autorizados, desarrolladores, clientes y otras partes de LiveTube Ltd. que deseen utilizar las marcas comerciales, nombres y logotipos de LiveTube(&#8221; 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